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The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove. Smoove, best known for his standup and as a cast member of “Saturday Night Live” and “Curb Your Enthusiasm,” announced his plan to open a comedy-focused agency at the Ad Age A-List Gala in April. At the Small Agency Conference, which will be held in Toronto on July 22-23, Smoove will outline his plans for The First Darrin, a partnership with Ad Age’s Entertainment & Sports Agency of the Year, UEG.
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