Global consumers log in to social media platforms such as TikTok, Snapchat, Instagram and Facebook in search of funny and entertaining content rather than brand information, according to a global ...

Oreo launched in India in 2011 as a niche kids’ biscuit brand with a modest 2% market share. We were up against legacy brands such as Parle G who have been part of the Indian cultural fabric... We’re ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

As any parent knows, it only takes a second for a family dinner to descend into a riot of spilled drinks and discarded food, or for dirty hand prints to appear on a freshly-laundered white shirt.

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend is on course to ...

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Business and industrial is expected to be the fastest-growing category overall next year (+18.2%), as budgets unlock during a period of comparatively favourable economic and trading conditions ...