We’re often told that AI will allow us to do more meaningful work, but research shows the opposite may be true ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

The chief executive of dating app Happn discusses her leadership journey and why being a CEO can feel like living 10 lives in ...

AI holds huge promise, but its impact can be difficult to assess. We asked CIOs how they calculate the technology’s return on ...

Detailed digital simulations could help model supply chains and offset risks, easing challenges. But there are barriers to ...

Businesses once seemed keen to tout their ESG credentials, but many no longer view sustainability as a priority. What’s gone ...

Forward-thinking businesses in Europe are increasingly leveraging digital assets to make payments more secure, efficient and compliant ...

A younger generation of business buyers used to seamless transactions and highly personalised B2C experiences are driving the transformation of B2B ecommerce. Strong search capabilities, live ...