One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...

FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...

Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

With concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third ...

Next is investing more into “new and developing channels” in the UK as it as found these are delivering increasing ...

While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...

Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in ...