Demand for window cleaning services has generally grown over the last twenty years or so for several reasons: modern building styles use large areas of glass and other specialist cladding and finishes ...

Not sure how to write your marketing plan, or even where to start? This marketing plan template guides you through the key issues you need to cover What is a marketing plan? A marketing plan sets out ...

As a business owner, you should always be prepared to deal with bad publicity and the effects it can have on your business. Follow these steps to minimise reputational damage and get things back on an ...

Spending on leisure activities and tourism was buoyant during the mid 2000s, benefitting fishing tackle retailers. Although the economic downturn that began in the late 2000s saw people spending less ...

In today's online marketing world, I've been wondering if the old marketing divide - above or below the line - still applies. Are these distinctions still relevant or has the line blurred? Back in the ...

Thatching is an ancient craft and some aspects of it have barely changed in the last few hundred years. Nevertheless, change has affected the industry as straw farming techniques have been modernised ...

You can track your conversion rates and cost-per-conversions using 'conversion tracking'. This lets you work out the return on investment (ROI) of your Ads campaign. Decide what you want to track. For ...

Keeping sales flowing is a major challenge. Rather than constantly chasing new customers, it can be more economical to revisit old leads. Kate Horstead finds out how to get dormant customers to buy ...

The marketing challenges and opportunities facing knowledge-based businesses are very different from firms selling products. Chris Kaday suggests ten ways to help spread the word about your ...

It's not all cheap pens and plastic toys - merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales, as Kate Horstead explains While large ...

If you are seeing content on the internet that is similar to the content you are publishing, then you may want to question whether your “new” content is simply a rehash of information already out ...

Twitter is a brilliant social media network that has the potential to make a really positive impact on your business - but only if you do it right. Gemma Went explains If you're willing to make a few ...