Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences. Alarm bells have been ringing ...

Tariffs are top of mind within the consumer goods industry as CPGs ready for a second Donald Trump administration. Consumer Brands Association Names Melissa Hockstad President & CEO The Consumer ...

Major consumer goods companies are undergoing category optimization efforts, tightening up portfolios by offloading underforming brands, investing in the core offerings, and expanding in areas poised ...

Coty recently completed its ERP migration to S/4 HANA. Expected benefits include increased operational efficiency and cost savings related to automation, standardization, and more control over global ...

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments. Dollar General is one of the most rapidly expanding retailers ...

While E.l.f. reported 40% net sales growth in the second quarter, U.S. consumers are being more choiceful with their spending, said Amin, and demand in the region was softer for the quarter than ...

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies. General Mills, Del Monte, and Dreyer’s to Pioneer ...

Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...