Ning, as an ambassador, has come to an end. She is a brand ambassador for several companies, including Puma, Hoop, and ...

India's star shuttler PV Sindhu is set to sign a lucrative endorsement deal worth Rs 4 crore annually with a top sports equipment brand. As she navigates a mixed season on the BWF World Tour, Sindhu ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

Typos are the Achilles' heel in advertising. What could have been a strong ad can be overshadowed by a grammatical mistake or ...

Celebrating para-athletes as multidimensional individuals, beyond clichéd struggles, could foster genuine connections and ...

PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...

The largest gathering of stoned adult men in the world is underway in Prayagraj. Kumbh Connector, a special app accessible to ...

Blending both elegance and utility is the focus of PV Sindhu's most recent fashion collaboration with Puma, which includes ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Sindhu cruised past Japan's world No. 46 Manami Suizu with a 21-15 21-13 win, while Kiran pulled off a stunning recovery, saving six game points to outlast Alex Lanier 22-20 21-13 to enter his ...

As it turned out, this was Puma India’s way of announcing its foray into badminton through a multi-year collaboration with two-time Olympic medallist PV Sindhu. The campaign, which debuted ahead of ...