We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.