We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

MeridianLink, Inc. (NASDAQ:MLNK), with a market capitalization of $1.49 billion, is a leading provider of software solutions for financial institutions, specializing in applications for credit unions, ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...