Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Arnold, a director at Alphabet Inc. (NASDAQ:GOOGL), recently sold 110 shares of the company's Class C Capital Stock, according to a filing with the Securities and Exchange Commission. The shares were ...

Bernstein analysts at SocGen Group adjusted their outlook on Alphabet Inc. (NASDAQ:GOOGL) by increasing the price target from $185.00 to $210.00, while maintaining a Market Perform rating on the ...

NeuroPace Expects FY25 Revenue Of $92M – $96M (Est $91.239M), Gross Margin Of 73% – 75% Littelfuse Expects Q1 FY25 Net Sales Of $520M - $550M (Est $540.992M), Adjusted EPS Of $1.70 - $1.90 ...