Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

This is the amazing moment a family demonstrates their room-sized Hot Wheels track at their home in Ballston Lake, New York on December 19. The family have been building the track annually for 4 years ...

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Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel teams up with TOKYOPOP to bring manga-style graphic novels featuring Hot Wheels and Barbie to children aged 8-12, set ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

A player hits some cool flips on a Hot Wheels-style track and more accidental wins.

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...