Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

Several policies are returning to Starbucks' locations in United States and Canada, including free refills, as well as milk and sugar stations.

CEO Brian Niccol has only been with the company since September 9 of last year. Since the coffee shop operator released its ...