Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Social media helps to shape how we connect, and how we create and consume content. Ongoing shifts in the digital ...

Two-thirds of the world’s population are on it for almost two-and-a-half hours each day, on average. Each uses at least half a dozen different platforms every month.

Canopy Growth ( CGC -2.72%) Q3 2025 Earnings Call Feb 07, 2025, 10:00 a.m. ET Good morning. My name is Joanna, and I will be your conference operator today. I would like to welcome you to Canopy ...

Writer Olivia Steele writes about Victoria's Secret PINK's recent marketing strategies and the impact that they could have on ...

Corey McMullan may not be much of a football fan, but that didn’t make it any less exciting to be featured in a commercial ...

As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...

For the past few months, publishing has been consumed with debate over that ever-divisive topic: blurbs, those breathless ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

This bilateral approach can help you continue to grow and build on TikTok while also minimizing your audience's reliance on ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...