Celebrity or Influencer Partnership, CeraVe’s ‘Michael Cera Conspiracy’ campaign took a risky yet groundbreaking approach that turned viral buzz into Super Bowl success. Here is the award-winning case ...

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

By baseball’s modern viewership standards — and the standards of some other major professional sports — the World Series was ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If you're a CFO with $7 million burning a hole in your pocket and were hoping to invest in the biggest marketing event of the ...

The Tampa Bay Buccaneers and Kansas City Chiefs are missing key players on both sides of the ball ahead of their Monday Night ...

And that was all before the third quarter wrapped. Beyond that, the audience at Las Vegas’ Allegiant Stadium at Super Bowl LVIII on Sunday (Feb. 11) featured an A-list roster of stars ...

With the help of a Super Bowl champion, the NFL is stepping up efforts to recruit players from Africa and to expand its audience on the continent. NBC News' Zinhle Essamuah spoke with one NFL prospect ...

It's not difficult to figure out why Taylor Swift's romance with Kansas City Chiefs star Travis Kelce captured the nation's ...

FOX revealed that they sold out of Super Bowl ads months ahead of the games February date, and they broke records ...

The “Super Bowl effect” is a perfect example of how powerful big sports events can be for streaming platforms. Paramount+ gained 3.7 million subscribers in just the first quarter, simply by having the ...