The two reggaetón stars have gone deep into salsa in their new albums. Will it make a difference for the genre?

“The history and story of salsa is one of emergence and eventual decline,” says University of Pennsylvania professor Jairo Moreno. “But it never stopped existing.” Bad Bunny’s album has ...

“The history and story of salsa is one of emergence and eventual decline,” says University of Pennsylvania professor Jairo Moreno. “But it never stopped existing.” Bad Bunny’s album has hoisted salsa ...