A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar’s Configurable Dynamics system allows ... centre console and sill plates. 400 logos are also embroidered into the headrests of the Performance seats. V6-engined F-types deliver a less ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

While Jaguar did eventually reveal a new electric ... The decision garnered so much backlash that the brand went back to the old logo after just six days. “We’ve learnt just how much energy ...

Jaguar has undergone some recent brand changes, with new logos and an overall outlook on the company. Changes such as these involve dropping old ideas and introducing new ones. This is the case ...

If you’re anywhere near my age and think you’re brand aware, or know what’s cool, you’ve either had a severe knock to the head or watched too many TikTok videos. Surely nothing about being brand aware ...

The 120-year old British brand came under full control ... controversy while setting out its own plans for the future. Jaguar – a part of Jaguar Land Rover – is to be relaunched as an all ...

As a status symbol, your car choice tells a lot about your preferences and lifestyle – think of a 20-year-old beat-up station wagon and compare ... There's much more to the Jaguar logo than meets the ...