As most fans know, those four words helped put NASCAR on the map. CBS commentator Ken Squier was calling the action on the 1979 Daytona 500 television broadcast when Cale Yarborough and the Allison brothers clashed. The brawl played out on live TV for 23 seconds. This story originally appeared in Volume 27 of Road & Track.

Through Feb. 24

For fans who love racing for racing’s sake, NASCAR has a huge chance to make things better. Namely, a new $7.7 billion broadcasting contract covering the next seven seasons. That’s seven years to encourage change and experimentation. A big window for making things better.