Mattel is betting big on the semi-premium Silver Series, with more interesting themes than ever before, including a Gulf Racing set of five cars!

This is the amazing moment a family demonstrates their room-sized Hot Wheels track at their home in Ballston Lake, New York on December 19. The family have been building the track annually for 4 years ...

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

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Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic ...