Beauty standards have existed for centuries. And women of different generations and eras have had to adjust to shifting ...

MAC makeup pro Fatima Thomas breaks down the meaning of imperfect makeup and why it's this season's hottest trend.

In 2024, blush is truly that girl — and the constant flow of innovative blush formulas, trending hues, and viral techniques ...

Many of us were shocked by the recent election results and never saw the rightward swing coming. But when you weigh it in the context of fashion and beauty trends, the canaries in the proverbial ...

While the hues associated with “cherry girl” summer are more of a vibrant red, “cherry mocha” winter is defined by burgundy ...

This personal safety alarm will help keep your recipient safe. When activated, it emits a loud siren and a flashing strobe ...

Ipsy has named its 2024 Trend of the Year—'Clean Girl.' The Ipsy team was at Beautycon in Los Angeles on November 2-3—and ...

Travelers like Xu Yamei, a corporate lawyer from Beijing, appreciate Hechi's relative tranquillity compared to popular, heavily commercialized tourist spots. After flying to Nanning, Guangxi's capital ...

There are a lot of trends on social media right now, including the best tips and tricks for doing your makeup. But, those can ...

Although sexually transmitted infections are still at an epidemic level in the US, scientists at the US Centers for Disease ...

In the second article in my travel trends 25 series, I investigate soft travel—or journeys that encourage simplicity, and ...

Behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting ...