Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
The new LEGO Smart Play system includes a Smart Brick with custom lights, sounds, motion sensors and the ability to recognise Smart Tags and Minifigures.
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...
Lego's Smart Play platform centers around a uniquely engineered Smart Brick, which is the same size as a standard 2x4 Lego piece but packed with advanced technology. This brick can connect to Smart ...