Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Jaguar will introduce a completely new design language where new cars will look "as though they were carved from a single block," according to Managing Director Rawdon Glover. These new logos will ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

By forgoing the iconic Prowler badge in favor of a new letter logo and introducing vibrant color schemes, Jaguar is making a statement. The Type 00 isn’t just a concept car; it’s a manifesto ...

The car will be based on a new all-electric ... about the discontinuation of the “growler” big cat emblem and the font used for the Jaguar name. However, the feline branding is still evident ...