Brian Niccol can't get enough of Starbucks' ceramic mugs ... chairs in the cafés and serving customers their coffee in ceramic mugs again. On the company's Tuesday earnings call, he brought ...

“They’re like holding on to that ceramic mug and they’re enjoying their moment in the cafe, and there’s not all this congestion surrounding the counter. So, it’s just a much more pleasant, peaceful, ...

Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to enjoy their coffee in the café. The store will also offer free refills ...

A Starbucks Coffee at the Hong Kong International Airport. - Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during ...

Starbucks is out to change the perception of itself and a world accustomed to grab-and-go culture. How? Ceramic mugs, handwritten notes and condiment bars. Company CEO Brian Niccol talked about ...