First launched in 2015, the Yeezy Boost 750 was a massive ... equally popular Yeezy fashion collection. But following the ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

Adidas says it is reviewing its Yeezy partnership with Kanye West days ... Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with ...

Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the companies "mishandled virtually all of the marketing funds," by failing to keep it separate and spending on ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Dubbed Sportswear, Adidas' new collection has reportedly been 18 months in the making. Its launch comes just months after Adidas shut down its Yeezy brand, a collaboration with Kanye West that was ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...