Elon Musk’s artificial-intelligence startup, xAI, launched its first stand-alone consumer app, its latest step as the company tries to catch up with more established players such as OpenAI and Google in the generative AI race.

The xAI facility in Memphis will be doubling its energy demand from 150 to 300 megawatts between its first two phases, MLGW officials said.

We are dealing with the physical realities of what our utility system can provide," the CEO of the city's utility provider said in a city meeting about xAI's plans to massively expand the so-called Colossus facility.

Elon Musk's xAI supercomputer in Memphis was up and running in September. Here's a look at the project's progress and what's next.