Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

Starbucks CEO Brian Niccol on Wednesday told ... fell for the third straight quarter in North America. The Seattle-based company’s strategy to drive demand through promotions and improved ...

Starbucks CEO Brian Niccol has simple plans for reviving ... Nov. 7 at locations owned and operated by the company in North America, part of Niccol’s scheme to streamline the company’s bloated ...

Investors are expecting that Niccol will share more details about his turnaround strategy during the company’s conference ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a ... owned and operated cafes across North America. The option to pick oat, soy or coconut ...

In North America, customer transactions were down ... Formerly the CEO of Chipotle, Niccol was named the CEO of Starbucks in August, replacing Laxman Narasimhan. Last week, Niccol discussed ...