The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...