Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business transformation journeys and more easily build personalized campaigns ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

I have typically spent hours each week researching, reading and experimenting with AI tools. That all changed a few weeks ago ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Indie shop Bob’s Your Uncle asserts that “Creativity Trumps Tariffs,” Havas reports its first results since Vivendi spinoff ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to ...

“There were some lessons early on,” Dawn Brodehl, Tillamook’s manager of omni-shopper marketing, tells AdExchanger of the ...

Publicis said the resulting combined data and identity assets will enable clients to reach 91 per cent of adult internet users with personalised messaging at scale with greater accuracy.

Publicis Groupe is acquiring Lotame and will add its deep ID expertise into the France-based advertising company’s Epsilon, ...