However, industry experts believe that the recent Coca-Cola versus Pepsi ad war, famously known as the cola ad war, lacks the ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

With its latest advertisement and pricing, Pepsi has launched the latest Cola War against rival Coca-Cola. Timed with the Champions Trophy semifinal match between India and Australia, it coincided ...

For now, Pepsi has landed the first blow in this latest round of the cola clash. Whether Coca-Cola claps back with a halftime twist or pivots to reclaim the narrative, one thing’s certain: the fizz is ...

After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

The campaign launched with a full-page print ad in TOI, positions Pepsi as the ultimate all-day refreshment—contrasting ...

Beverages in India bear an excessive tax burden in global comparison. Easing it would push informal players back, boost the ...