Ahead of the holiday season, D'USSÉ cognac is tapping into its roots in music to launch "The Set," an augmented reality (AR) experience in collaboration with GRAMMY Award-winning producer Hit-Boy.

CASA BACARDÍ’s ‘Give Into Your Mood’ campaign turned Halloween into a platform for creativity and self-expression across ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

New Zealand soft drink company Karma Drinks has announced an expansion into Australia and a new-look leadership team.Nick ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...