Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the ...

Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how ...

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple ...

To opt out of Apple Intelligence and go back to the standard, AI-less experience, navigate to Settings > Apple Intelligence & ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...