The Foundation of Influencer Marketing in China China's unique ecosystem of social media platforms like WeChat, Xiaohongshu, Douyin, and Weibo has fueled the rise of influencer marketing.

A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), ...

Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok ...

ByteDance has until January 19th to sell TikTok to a non-Chinese owner, or see the app banned in America. As the chances of a ...

As Xiaohongshu — known as RedNote or Red in English — surged to the top of the App Store downloads list this week, users in both China and the U.S. celebrated an unprecedented cross-cultural exchange: ...

Known by its Chinese name “Xiaohongshu” in China, the platform is a popular lifestyle app where users document their lives and post recommendations. Here are some details about the app ...

TikTok is owned by Chinese internet company ByteDance and was tailored for a global audience. TikTok is also not accessible ...

Xiaohongshu is surging in popularity worldwide ... fosters more original content and reduces the dominance of powerful influencers. The company behind the app, Xingin Information Technology ...

Xiaohongshu and Lemon8 have jumped to the top of Apple's App Store as TikTok moves closer to being kicked out of the U.S.