It's often a sign of a misguided rebrand when people continue to use a brand's old name (Elon Musk might want to take note ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one ...

Since the 1960s, the use of U.S.-shaped logos has fallen by 88%. Brands are also moving away from terms like ‘American.’ A ...

Brand identity has become an integral part of any modern day business. With the advent of programs like VistaPrint and Canva, ...

This article will delve into various areas of logo design psychology, including colour psychology, symbolism, how it influences consumer perception. Logo design shapes a brand's identity and ...