School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

The Madison Metropolitan School District is in the process of updating mascot logos for its four largest public high schools, ...

Madison Metropolitan School District high schools could have a new look. The district is proposing to rebrand all four high ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Palisades Charter High School, which boasts a lineup of A-List alumni and has been the locale of several TV and film projects, has been significantly damaged by the Palisades Fire that sprung up ...

Charles Crane/MDN Minot Public School Board members, from the left, Sabrina Herrmann, Lacey Laudenschlager, President Mitch Kraft, Superintendent Scott Faul and Bill Irmen discuss possible ...

The Thames Valley District School Boards spent more than $52,000 for transit and billboard advertising featuring its new logo last year — a rebranding presented as being nearly cost-free.