Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Leclerc is especially proud of his collaboration with PUMA to develop his racing boots ... subtle feedback on the car’s behaviour through his feet. “With the shoes,” he says, “there ...

Celebrating two decades at the cutting edge of sport and sportswear with Lewis Hamilton, Charles Leclerc and Fred Vasseur.

He dips to the line and celebrates, and the officials announce that his winning time of 20.04 hasn’t simply smashed yet ...

Puma's Rocket League collab is finally on sale. Sporting the classic Rocket League team colors blue and orange, these RS-X ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber plates in super shoes acted as springs that led to being faster in the shoes ...

Navy and Puma Black (available now). Inspired by the famous racing shoe, the Puma Speedcat Mid Sneaker is just as bold as its OG cousin, featuring the same low profile as the Speedcat’s silhouette.

Puma reintroduced itself to the running market in 2021 with new technologies, including Nitro midsole foam, as well as a five-shoe range featuring something for every type of runner. Since its ...

The Puma has been given, it says, “… a new sports car-style cockpit [which] wraps around the occupants with screens mounted high and angled towards the driver, while physical buttons are at a ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...