The debate of Deion ... ‘Prime Effect’ is real with different companies wanting Sanders to represent their products to gain more market value because of his magnetic personality. The movement was ...

After losing two elite players to the NFL, Colorado coach Deion Sanders has laid the foundation for the future with a ...

This duality – the showman and the homebody, the tough coach and the nurturing father, speaks to the complexity of the man ...

Coach Prime and Shedeur Sanders took over the Colorado program when it was 1-11 in 2022, and the dynamic father-son duo turned things.

From proposing a spring game against another school to leaving an HBCU for an FBS program, Deion Sanders is college football's ultimate trendsetter. RJ Young explains why this deserves to be ...

A salary cap for NIL? Compensation for HBCUs? Coach Prime has always been an out-of-the-box thinker, dating back to his "Neon ...

Coach Prime will remain in Boulder ... He coached his sons, Shedeur and Shilo Sanders, at Jackson State and Colorado. Colorado's Deion Sanders will earn an average of $10.8 million during his ...

Prime Time is staying ... draft pick Travis Hunter. Deion Sanders' career head coaching record is 40-18. Before Colorado, Sanders was the head coach at Jackson State, where he amassed an ...

A four-year college starter under his father as coach, Sanders played the past two seasons at Colorado after beginning his career at FCS Jackson State ... Known as "Prime Time," Deion Sanders ...