How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth ...
Google to buy cybersecurity firm Wiz for $32 billion in the biggest deal in company’s history
The all-cash deal is set to boost Alphabet’s profile in the cloud computing market, a space currently led by Amazon and ...
Google to buy cybersecurity firm Wiz for $32B US in company's biggest ever deal
Google's parent company, Alphabet, has struck a deal to buy cybersecurity firm Wiz for $32 billion US in what would be the ...
Google to buy cybersecurity firm Wiz for $32 billion in biggest deal in company's history
If the all-cash transaction is approved by regulators, Wiz will join Google Cloud - an increasingly important part of its ...
The challenge of policing digital giants
The parallels between the regulatory actions against Meta and Google emphasise the importance of addressing data exploitation ...
It Sure Looks Like Musk’s Newfound Power Is Scaring Advertisers Back to X
Musk’s nearly $300 million gamble on the re-election of President Trump continues to show dividends. A new report in the Wall Street Journal suggests that advertisers are returning to X in order to ...
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How to Grow Your Telegram Subscribers: The Key to Building a Powerful Community
Telegram is one of the viable communication platforms where users can communicate with their audience in a secure, ad-free, ...
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Dream11’s star-studded ad: Big money, Big impact and bigger questions
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming ...