Rory McIlroy's Masters triumph was the story of the year in golf — and the TV ratings from CBS and beyond reflect it.

The NCAA women's basketball tournament Final Four saw a 64% ratings decrease from the record-setting 10.8 million viewers in ...

NBA commissioner Adam Silver defended the league's 2% decline in viewership as a "victory" given an early-season slump.

This year’s viewership numbers for the women’s NCAA tournament magnifies the former Iowa star's drawing power.

While actual numbers aren’t typically released, rough estimates suggest around 40,000 patrons daily from Thursday to Sunday.

A strong start to IndyCar's partnership with Fox wasn't entirely undone. But the second-most prestigious race had awful viewership against marquee events.

In contrast, the four Week 1 games in 2024 did 1.81 million, 1.349 million, 960,000 and 703,000. Across the board, it’s a significant drop for the UFL. And while it was a crowded sports weekend, last ...

In this week's MoneyCall, how Rory McIlroy's resilience dovetails with an exciting new coverage initiative from The Athletic.

He said the NFL would implode within a decade. "I think the NFL is 10 years away from an implosion ... "They're trying to take over every night of TV," Cuban said. "Initially, it'll be, 'Yeah ...

Phil Mickelson missed the cut at the Masters Tournament, so he could only watch as Rory McIlroy battled it out with his fellow LIV Golf players. McIlroy ended up beating Bryson DeChambeau, with whom ...

each of the last two TV ratings (including the second race of the year at The Thermal Club, 704,000) leaves those ingrained in the sport — particularly those whose jobs depend on selling ...

Florida basketball's thrilling win over Houston didn't just earn a title–it pulled the biggest TV audience for a men's NCAA ...