Reckitt is the parent company of cleaning brands like Lysol, Vanish, and Air Wick ... a wipe down and clean off any remaining ...

The interactive game day experience is educating fans on how to erase 99.9% of viruses and bacteria †† in the air with Lysol ® Air Sanitizer as they cheer on their favorite team This ...

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and ...

And, International Harvester's Scout brand has been revealed anew as Scout Motors, with a new sport utility vehicle (SUV) and pickup truck on the way. While the brands may have their headquarters ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

Lysol maker Reckitt Benckiser RKT-0.56%decrease; red down pointing triangle reported third-quarter revenue that fell less than analysts expected, as easing price increases drew shoppers to buy ...

Confused. Unimpressed. Why? Because that shop had no idea who it was. And if it didn't know, how could I? Then, I discovered brand archetypes. Mind. Blown. 🤯 Suddenly, I saw the world of branding in ...

The Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience. Get the details. Why Luxury Brands Like Versace, Chanel & Giorgio Armani ...

It’s your delivery that truly counts. Implement these tips if you want prospective customers to take action regarding your brand. Photo credits: Adobe Stock / Thares2020 The Fast Company ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...