This article originally appeared on Hoops Hype: Dwight Howard: 'Kareem could be considered one of the greatest, but he wasn’t ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

Los Angeles Lakers guard Luka Doncic wore his first signature Jordan Brand basketball shoe against the Utah Jazz on February ...

Luka Doncic's signature sneaker line with Jordan Brand is reportedly getting an expansion with the Jordan Luka 3 “Purple ...

The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas -- and was fueled by a 20-year ...

Nearly a month later, the Lakers and Mavericks pulled off perhaps the most shocking trade in NBA history, trading 25-year-old perennial MVP contender, Luka Doncic ... He'd wear Nikes one night ...

He'd wear Nikes one night ... former Mavericks owner Mark Cuban lured him away from Nike to come run the team, Harrison has studied Doncic closely. While he admired Doncic's talent, spirit ...

There are several players on the move, but the biggest component is Luka ... wears the Nike Kobe 11. / Cary Edmondson-Imagn Images Davis quickly endeared himself to Lakers fans by wearing Nike ...

The Dallas Mavericks were allegedly sick of Doncic's lifestyle habits. In his awkward LA intro press conference, Luka made a ...