Consider it part of the fallout of the shocking trade that sent him to Los Angeles.

Doncic also became the first international player to ever top the jersey sale charts. It helps when two he's the favorite ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Los Angeles Lakers star Luka Doncic had the top-selling jersey across the NBA this season, the league announced Monday.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Reigning NBA jersey top-seller Steph Curry finished second in the 2024-25 season behind Laker newcomer Luka Dončić.

Luka Doncic is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA ...

Dončić, who was traded from the Dallas Mavericks to the Los Angeles Lakers in February, is the first international player to ...

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international player in NBA history to top the league’s jersey sales.

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...