Consider it part of the fallout of the shocking trade that sent him to Los Angeles.

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

The NBA released the jersey sale leaders for the 2024-25 season on Monday, with Luka Doncic topping the list over Stephen Curry and LeBron James, the first since the 2012-13 season that someone other ...

Luka Doncic is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA ...

Luka Doncic's trade from the Dallas Mavericks to the Los Angeles Lakers shook the basketball world, and apparently motivated the fans, too. Doncic's No.

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international player in NBA history to top the league’s jersey sales.

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...