Lord Sugar doesn't mince his words, despatching would-be Apprentice tycoons with a curt: 'You're fired!' So let's hope his daughter, Louise, can cope with equally bad news from her local council.

Motivational speaker Frederick Afrifa and telemarketing company owner Keir Shave were the latest casualties of The Apprentice ...

Lord Sugar has hit out at Elon Musk’s chances ... Office space has been reserved for Musk in the Eisenhower Executive Office Building, which is located right next to the White House, which ...

Tom Johnson has now taken full control of the Reading-base company which the former winner of The Apprentice persuaded Lord Alan Sugar to invest in back in 2019 ...

What does Lord Sugar think about it ... for filming and you are then told to stop afterwards. It’s all about building pressure so that you arrive onsite for filming, having had no real chance ...

LORD Sugar is set to fire a candidate on The Apprentice before the end of the episode, breaking from the show’s traditional format for the first time. The long-running BBC reality series ...

what I need now is an investor like Lord Sugar to amplify the reach of my products. Carlo has made a career out of building people’s self-esteem by offering hair loss consultations and advice.

Yesterday, resident Brett Ellis shared photos of Lord Sugar's Rolls Royce outside XMA in Handley Page Way, St Albans.

Lord Alan Sugar, star of the BBC show The Apprentice, wants to see real life apprentices, and all other workers for that matter, back in the workplace. "They've got to get their bums back into the ...