The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

While there are a lot of Lego Star Wars sets out there, and the video games are also incredible, there are only a few sets ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lego Smart Play is an interactive platform designed to breathe life into traditional Lego sets. At its core are three components: the Smart Brick, Smart Tags, and Smart Minifigures. Each of these ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...