Jake and Logan Paul jointly made an announcement on social media, but there’s good reason to believe it won’t be an actual boxing match.

Jake Paul and his brother Logan Paul‘s recent announcement teasing a potential fight on Max (formerly HBO Max) has ignited discussions on social media. The influencer brothers have cemented themselves in the field of professional boxing and wrestling,

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.