Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

nicer rims and jaguar emblem air caps, etc. The small things in life do count! I love the car. I was excited to get it and I’m glad I did get it. Because it was exactly what I wanted since I ...

CNN’s Ben Wedeman dives deep underground in Rome to explore the Aqua Virgo, an ancient aqueduct that continues to supply ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

The Renault 5 E-Tech shows mainstream EVs can be affordable and desirable cars that can also be fun to look at and drive.

Jaguar is reinventing itself as a maker of high-end EVs. But while the first model from the 'new' Jaguar only comes in 2025, it's the carmaker's rebranding exercise that has made headlines and lit ...

Europe’s new passenger car market grew by 0.9% last year. This is according to new data from JATO Dynamics, which found that ...

Henry Ford was a pioneer in the automobile industry. At 40 years old, he launched the Ford Motor Co., which … Continue ...

The Jaguar I-Pace was supposed to be a game-changer, a premium electric crossover that hit the market years ahead of its ...