Other examples are Estee Lauder's purchase of Aveda ... Take advantage of the opportunities that green marketing represents to engage consumers on an emotional level and thus, build brand equity. ASK: ...

Green marketing must satisfy two objectives ... broader expectations of consumers or other market players (such as regulators or activists). Another example: In 1994 Whirlpool launched the "Energy ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...