Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Meta is no stranger to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic ...

Unicommerce is expanding into customer loyalty programmes and ad-tech solutions, building on its core transaction processing services, after acquiring Convertway to enhance customer engagement in the ...

After back-to-back years of 20%-plus gains in 2023 and 2024, the S&P 500 is off to another strong start to 2025. However, the S&P 500's forward earnings multiple of 22 (as of Feb. 7) was also ...

Is Zomato's Eternal rebrand about expansion, or protecting its turf? Diversifying into quick commerce and B2B food supply gives it new revenue streams, but it also shields the company from the risks ...

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 ...

The future is bright, Exchange Wire co-founder and First Party Capital VC partner Ciarán O’Kane tells Inside Marketing’s Dave ...

Kenya, a country that prides itself on its technological advancements and youthful innovation, has become a cruel playground ...

We view Wendy's financial health as sound. While consolidated leverage appears onerous at first glance, with our forecasts contemplating 3.6 times net debt/EBITDA basis over the next five years, these ...

Jasper.ai is an AI-powered writing assistant designed to help businesses and individuals create high-quality content quickly.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

The prospects of the creator economy have skyrocketed owing to widespread social media usage and being the preferred way of ...