IMS, American Dairy Association Indiana and Prairie Farms Dairy teamed up to bring branded Indy 500 milk pints to the Midwest ...
The Indy 500 has no problem milking one of the race’s most storied traditions. More than 13,000 retailers in Indiana, ...
“At IMS, we know winners drink milk,” INDYCAR and IMS President J. Douglas Boles said. “These milk pints and cartons are another way our fans can be part of the Race Day excitement and celebrate like ...
Bumping ensured: Former Indy 500 champ's return ensures bumping for this year's race The tradition of 500 winners drinking milk dates back to 1936 when Louis Meyer asked for a glass of buttermilk ...
Special Indianapolis 500-branded milk pints and cartons available across the Midwest. Commemorate past Indy 500 winners and ...
“Drinking the milk” is one of the Indy 500’s most cherished traditions, with the victor taking a sip and dousing himself after winning the race. The tradition dates back to 1936, as the ...
Indy 500 princess Kylie Heagy stood in front of a group of Lewis Cass fourth-graders, asking them history questions about the world’s greatest spectacle in racing. “Do you know who won the first 500?” ...