Coca Cola made a $34,000,000 mistake on 'New Coke' you can no longer buy in stores
New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being scrapped in 2002. Some $30 million was spent on unwanted concentrate for New Coke, while the company also spent $4 million on market and taste testing, reports the New York Times.