Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...
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Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan
Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...
Starbucks' CEO wants you to sit and stay awhile. His college coffeehouse could be the answer
In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.
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Starbucks CEO Tells Workers to Step It Up After Layoffs
Starbucks Chief Executive Officer Brian Niccol is delivering a tough-love message to corporate workers: Step it up, get back in the office and take responsibility for improving the company’s ...
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Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.
Business Insider18d
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks cafés may soon have more power outlets. Brian Niccol, Starbucks' CEO, said the company was testing a store redesign with more seats and power outlets. This is the latest move in his ...
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PSA: 13 Starbucks Drinks Are Disappearing This Month
In late 2024, newly-minted Starbucks CEO Brian Niccol announced major changes heading down the pipeline—including a total ...